Choosing which are the most relevant and productive groups to join in LinkedIn can be a bit of a minefield.  You join and then realise there’s not much discussion, not many members and the ones that are there are your competitors! So how do we choose the best LinkedIn Group for our business? First, select [...]

In last weeks IM Club we looked at 7 Twitter automation tools and whether we should use them. Everyone took the middle ground with a maybe. However we were all certain that automation shouldn’t remove the need for great content and the human touch but it should give you more time for it. Join us on the new Inventive Workshop [...]

Using Twitter’s advanced search you can quickly find tweets from local people or businesses. This is particularly useful if you’re keen on promoting local businesses. The advanced search also allows you to find positive comments, questions, exclude words and more. Let us know what interesting ways you use it.

We can look for people on LinkedIn for a number of reasons: To build our business network Research a persons experience and recommendations, before we meet them Looking for a local supplier Looking for a new member of staff Searching for a new employer Researching the competition Depending on the type of research we are [...]

To raise your business profile and get noticed by the businesses you like on Facebook, research what they are promoting and help promote it with them. To do this all you need to do is “Comment” on their Facebook updates and “Share” their updates to your Business page. Share & Comment on your prospects Facebook [...]

In this IM Club we discussed what we need to measure on our website to know it’s a success. Main focus was Google Analytics Join us on the new Inventive Workshop Google+ page to keep updated with news from our workshops and feedback and pictures from our club. Next month we’re looking at Facebook and Twitter automation to deal with [...]

Listen to Ben and Helen ramble on about Internet Marketing, cool tools and things they find interesting. // Podcast: Visit Herefordshire, Social Media and Pinterest // Podcast takes place at The Trumpet Inn on 28 March 2012 Quick Jump 0:18 – Alexander Park Resort 1:12 – Visit Herefordshire Spring Forum 3:26 – What is Social Media and [...]

Google places is one of the best ways to attract local customers to your business. The only trouble is lots of your competitors will have done the same. Try to make yours stand out by uploading photo’s and video’s Make sure you are targeting the right area, this will make sure you show when your [...]

Listen to Ben and Helen ramble on about Internet Marketing, cool tools and things they find interesting. // Podcast: Basecamp Next, using Social Partnerships and the Muddy Boots podcast // Podcast takes place at The Swan at Whittington Quick Jump 1:00 – Basecamp Next 5:20 – Using social partnerships to amplify your marketing 11:28 – [...]

Click on the “advanced search” button in LinkedIn Enter keywords for the people you’d like to connect with Next add your post code but keep the rest of the fields empty. This will show you people that you can easily access via your network.