In our previous Blog, “Will Twitter work for us?” we looked at whether Twitter is the right social media platform for your business. We did this by asking, “Do your clients use Twitter?”, “How much time will it take?” and “What do we use Twitter for?”. If you’re closer than ever to getting noticed and engaging your clients on Twitter that’s brilliant, here are a couple more considerations to ensure your Tweets are top quality and attract the right followers.
Who’s best to manage our tweets?
Choosing the right person depends on what you Tweet about. If you’re using Twitter for promotion it’s marketing, to build relationships it’s sales and to answer questions, your customer service team.
If you want to demonstrate your expertise, you’ll need the expert in your company to do the tweeting. If you have a recognisable figurehead it should be them who is the voice of the business and who you’re customers have invested in.
If you’re a sole-trader, you haven’t got much choice, all of the above applies to you.
How often should I tweet?
Don’t over do it. The reason most people “Unfollow” is because you’re tweeting too often. For those who are new to Twitter I would recommend tweeting once evey few days. Over a couple of months you’ll soon learn how Twitter works as a communication tool rather than just a one-way loud-speaker and you’ll find that you use Twitter more often naturally.
The Twitter Learning Curve
With anything new, people go through a learning curve and Twitter is exactly the same. These are what I consider to be the development stages of Twitter:
- Starting from Scratch – No Tweets – No Followers
- A Tweet a Day – Writing effective Tweets takes practise
- Is anyone listening? – Following the right people and building your own Followers
- The penny drops – Tweeting regularly and replying to Tweets
- Twitter Master! – Searching for your topics and contacts, retweets and communicating.