Undecided whether taking time to tweet will add anything to your business? Here are a few questions to help you decide:
Do your clients use Twitter?
Take a look at you top 10 customer’s websites to see if they use Twitter. If the answer’s yes then Twitter can provide another valuable way to communicate with them.
What’s the point? What do we use Twitter for?
I’ve found that the people who understand Twitter’s benefits have usually been using it for a few months and have developed a bit of a plan on what works best for them. Here are a few ideas:
- Marketing – Product updates, new events, service enhancements, special offers and promotions.
- Sales – Searching for your ideal prospects, local businesses and suppliers and using Twitter to help build rapport and relationships with them.
- Customer Service – Ask tech savy customers for their questions post them on Twitter, then answer it quickly, professionally, informatively and openly to build long last customer relationships.
How much time will it take?
Using Twitter to update your clients and prospects on what you’re doing and what’s happening in your industry takes roughly 5-10 minutes per day maximum.
If you are interested in getting more from Twitter, you have to invest a bit more time. You could research what your clients are talking about and what interests them, answer their questions and share their information.
Be aware of the time and ring-fence a set duration for online social activities, if you have no strategy and don’t set time limits you can easily waste a couple of hours a day without realising.