Inventive Workshops

Tip: Which are the best LinkedIn Groups?

Helen — Tue, 15 May 2012 11:59:52 +0000

Choosing which are the most relevant and productive groups to join in LinkedIn can be a bit of a minefield. You join and then realise there’s not much discussion, not many members and the ones that are there are your competitors!

So how do we choose the best LinkedIn Group for our business?

First, select “Groups You May Like” from the Groups Menu

: Groups You May Like

Next, choose your group – here I’ve chosen “Training Professionals”, then select “check out insightful statistics”…

: Choose the group then Insightful Statistics

Finally, under Insightful Statistics you can see, a summary of member numbers, the demographics of the group, it’s rate of growth and how active it is.

This should give you an insight into whether this group is relevant to your target market and worth spending time in.

Which LinkedIn groups have you found most relevant and useful to your business?

: LinkedIn Groups Insightful Statistics

IMC: Do You Trust Social Media Automation?

Ben — Tue, 08 May 2012 14:51:55 +0000

In last weeks IM Club we looked at 7 Twitter automation tools and whether we should use them. Everyone took the middle ground with a maybe. However we were all certain that automation shouldn’t remove the need for great content and the human touch but it should give you more time for it.

Join us on the new Inventive Workshop Google+ page to keep updated with news from our workshops and feedback and pictures from our club.

Next month we’re discussing iPhone Apps and/or how people use the mobile web.

IM Club: Do You Trust Social Media Automation?

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Tip: Find local people with Twitter’s advanced search

Ben — Tue, 08 May 2012 11:42:20 +0000

Using Twitter’s advanced search you can quickly find tweets from local people or businesses. This is particularly useful if you’re keen on promoting local businesses.

The advanced search also allows you to find positive comments, questions, exclude words and more. Let us know what interesting ways you use it.

Tip: Find out what others see when you’ve viewed them on LinkedIn

Helen — Mon, 16 Apr 2012 08:00:06 +0000

We can look for people on LinkedIn for a number of reasons:

To build our business network
Research a persons experience and recommendations, before we meet them
Looking for a local supplier
Looking for a new member of staff
Searching for a new employer
Researching the competition

Depending on the type of research we are doing you may or may not want the person who is doing the research to know who you are. That’s why it’s useful to know there are settings which allow you to choose “What other’s see when you’ve viewed their profile”

Simply go to “Settings” >> “Profile” and select the link “Select what others see when you’ve viewed their profile”.

You can choose from the 3 different settings below:

Changing your settings for "What others see when you've viewed their profile"

But remember if you choose to restrict what people see – this will mean you’ll lose your profile stats – so you won’t know who’s viewed you.

Tip: Share your prospect’s Facebook news to get noticed by them

Helen — Tue, 10 Apr 2012 09:00:27 +0000

To raise your business profile and get noticed by the businesses you like on Facebook, research what they are promoting and help promote it with them.

To do this all you need to do is “Comment” on their Facebook updates and “Share” their updates to your Business page.

Share & Comment on your prospects Facebook pages

Each time you do this they’ll receive a notification that your company has helped them get their message out.

This works even better if you align yourself with businesses where you offer complimentary products or services and your markets are similar.

IMC: Is our website working? What to measure

Ben — Wed, 04 Apr 2012 18:00:04 +0000

In this IM Club we discussed what we need to measure on our website to know it’s a success. Main focus was Google Analytics

Join us on the new Inventive Workshop Google+ page to keep updated with news from our workshops and feedback and pictures from our club.

Next month we’re looking at Facebook and Twitter automation to deal with the seemingly unending barrage of messages.

IM Club: Is our website working? What to measure

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Other stuff mentioned at the club:

Google Campaign URL builder
SEO site tools for Chrome

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Podcast: Visit Herefordshire, Social Media and Pinterest

Ben — Tue, 03 Apr 2012 10:47:49 +0000

Listen to Ben and Helen ramble on about Internet Marketing, cool tools and things they find interesting.

Podcast: Visit Herefordshire, Social Media and Pinterest

Podcast takes place at The Trumpet Inn on 28 March 2012

Quick Jump

0:18 – Alexander Park Resort
1:12 – Visit Herefordshire Spring Forum
3:26 – What is Social Media and how can it work for my business presentation
5:08 – The Kate Mundy Interview on BBC Hereford and Worcestershire
9:56 – Pinterest the online pinboard

If you liked this episode, have a question or feedback please get in touch team@inventiveworkshops.com.

Tip: Fill out your Google Places profile and check your map pin is correct

Helen — Mon, 26 Mar 2012 00:00:20 +0000

Google places is one of the best ways to attract local customers to your business. The only trouble is lots of your competitors will have done the same.

Try to make yours stand out by uploading photo’s and video’s
Make sure you are targeting the right area, this will make sure you show when your prospects are searching for your services.
Make sure you add as many relevant categories as possible.
Ask for reviews – when you’ve completed a great piece of work ask your clients to review and recommend you on Google Palces – explain what a difference it can make to your business.

Podcast: Basecamp Next, using Social Partnerships and the Muddy Boots podcast

Ben — Fri, 23 Mar 2012 16:44:35 +0000

Listen to Ben and Helen ramble on about Internet Marketing, cool tools and things they find interesting.

Podcast: Basecamp Next, using Social Partnerships and the Muddy Boots podcast

Podcast takes place at The Swan at Whittington

Quick Jump

1:00 – Basecamp Next
5:20 – Using social partnerships to amplify your marketing
11:28 – Muddy Boots podcast
12:25 – We’re hiring – Are you a linchpin
15:07 – Internet Marketing Club workshop on QR codes

If you liked this episode, have a question or feedback please get in touch team@inventiveworkshops.com.

(This episode was pre-recorded on 17 Feb and as such includes items that are no out of date such as our job opening which has now closed and the IM Club all about QR codes)

Tip: Find potential contacts to connect with using advanced LinkedIn searches

Helen — Mon, 12 Mar 2012 09:00:52 +0000

Click on the “advanced search” button in LinkedIn
Enter keywords for the people you’d like to connect with
Next add your post code but keep the rest of the fields empty.
This will show you people that you can easily access via your network.